About
As a strategic advisor and consultant, I partner with organisations, startups, and scale-ups to pivot design from a siloed service into a formidable driver of business growth. By integrating design at the foundational level, I help leadership teams evolve product maturity and unlock untapped commercial value through rigorous, structured, data-driven craft.
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I founded Digitangels, a Design Transformation advisory focused on reshaping how businesses connect with their users. Whether we are working with high-growth startups or big organisations, our mission is to make Design Excellence the leading force for business success. By moving design to the centre of the business, we create customer-first cultures where senior-level Design Leadership becomes a massive competitive advantage. We operate exclusively on a referral basis, ensuring a zero-surprises delivery through an elite circle of hand-picked, trusted experts.